Why Japanese smartphones never went global ?

Despite being ahead of the technology curve, Japanese smartphones have never seen a worldwide release, even in key areas such as the U.S. markets and Europe.

For a long time, Japan has reigned supreme when it came to the latest technology and gadgets. This high level of innovation of japanese smartphones and ingenuity has allowed several Japanese suppliers to quickly make a name for themselves and then expand to overseas markets. As manufacturing methods and improved logistics decades, the population of the world has put their hands on the latest VCRs, televisions and video games that were "made in Japan". But the technology that was particularly necessary in the technology boom japanese smartphones markets abroad was the mobile phone.

Japanese Smartphones,consumers

While japanese smartphones consumers in the West were content with their humble through mobile Nokia 90 and early 00s, any visitor to Japan would have surprised and impressed by the variety of  japanese smartphones developments and mobile phone technology, available on the island. The large color screens, Internet access, email support - all standard on Japanese mobile phones prior to the beginning of the revolution and smartphone iPhone. But while these advanced mobile phones (japanese smartphones) have been increasingly successful in Japan, as the combined receive less for equipment renewal each season, which has been isolated in Japan.

The large size of the japanese smartphones  consumer market NTT Australia is that the director and CEO, Yoshimasa Hashimoto says allowed the high level of growth and innovation in it. japanese smartphones In particular, it highlights the introduction of i-mode mobile Internet service NTT DoCoMo in Japan in 1999 as the main engine of growth in the early 00s. "Users of i-mode phones that can use many applications, such as net banking, payment and online shopping, custom ringtones using popular music as well as e-mails, text messages and other key elements currently japanese smartphones can offer, "said Hashimoto also emphasizes that the development of mobile phone technology has received significant investment from the three major telecom operators in Japan. NTT DoCoMo, KDDI and Softbank (formerly Vodafone Japan).

In addition to the large population of over 125 million, income is also high, IDC analyst of mobile search in Japan, Michito Kimura, feels taken to Japan to be very "country like gadget." So japanese smartphones consumers tend to be very open to new mobile technologies. "japanese (smartphones) technology providers have been very good to make their devices smaller and lighter with sliding cover and designs, as well as adding new features such as better cameras," he said. "The success of japanese smartphones   can also be explained by the content of the Internet and i-mode in Japan centered software available through it, like games and comics service."

Japanese Smartphones,successful history

While major players in consumer technology as Panasonic, Sharp and Sony have a long and successful history of the liberation of the japanese smartphones, which had never really the next step and had their phones sold in the overseas through its existing distribution network, leaving many industry experts and consumers wonder why. Hashimoto attributes this to the Japanese market is big enough for sellers to keep your business profi table without the need to look out for additional income. "More importantly, the development of japanese smartphones technology has been driven by the three major telecom operators whose business is primarily internal in Japan," he said.

While multinational suppliers can afford to market and sell their products abroad, Kimura feels the problem is that the japanese smartphones market has abandoned its own custom route, which over time has resulted in a unique environment. "Rather than adopt specific rules cations 3G, japanese smartphones telecom operators have adopted their own specifi cations for 3G networks and terminals," he said. "3G in Japan began with the standard specifications, but eventually switched to 3G infrastructure and finally focuses Japan different than it was in the world. Kimura believes that the Japanese have combined face an uphill battle despite abroad of its high technology. "For Japanese phones have been a national hit, marketers have become very focused on meeting the tastes of home users," he said. "Therefore, features that are not unique to Japanese mobile ultimately may appeal to consumers abroad ".

Japanese Smartphones,outside of japan

While Kimura has no doubt that japanese smartphones vendors wanted to do business outside of Japan, the investments required to market properly and locate phones abroad ultimately proved too difficult for most manufactured products. While Japan has been resting on its laurels and focus exclusively on the Japanese market, which has led to other major Asian suppliers have taken over. "Countries like Korea have been a little more proactive about pinching markets outside their own house," said Kimura. "The Korean suppliers like LG have marketed their products abroad in order to expand its market beyond its borders."